PROFORM Parts has been around for a long time, offering enthusiasts performance parts, dress-up items and tools to make engine building just a little bit more fun and a whole lot easier! We’ve used a lot of their parts in some of our own builds in the past, and have always admired their quality and attention to detail in just about everything they sell.
We caught up with the crew over at PROFORM while we were in Indianapolis for the 2015 PRI Show, and Booth Platt, PROFORM’s man on the ground, was telling us all about their latest products. In fact, he later sent us a link below highlighting all of their latest videos, including those depicted in the links below. If you’re looking for more info, check out the official release:
Official Release:
PROFORM Performance Ignition and Cooling Parts Establish a Reliability and Affordability Standard for theHigh Performance Aftermarket.
Can you tell the difference between high-quality mini starters, chrome alternators, HEI distributors, electric water pumps, electric fans, and those made to lesser standards? No!? Most enthusiasts can’t because such products may look nearly identical. Maybe there are branding stickers…but do they mean anything these days since they’re likely just private-label? Wish you didn’t have to guess about the quality, and use your car as a testing lab?
It’s what’s inside that’s counts! Choosing PROFORM means choosing electrical parts with components manufactured with specialized machines, assembled by highly trained personnel using dedicated jigs and test equipment, with nearly everything 100% new — maximizing durability and optimizing performance.
In many cases each subcomponent is tested before it gets onto the production line. Next, coming off the line, each completed assembly is individually tested at the factory. Only then is it boxed in eye-catching retail packaging that stands out from the competition. Don’t waste your time playing the guessing game!
Take a look at PROFORM’s “How It’s Made Matters” Videos:
Overview (30 sec): https://youtu.be/c3Jcgc7Js8k
Starters: https://youtu.be/7Ki1lph5G84
Alternators: https://youtu.be/KB5c8WqrmsU
Electric Water Pumps: https://youtu.be/WBCOAuPCSRk
HEI Distributors: https://youtu.be/JZY-duDxppI
Electric Cooling Fans: https://youtu.be/DFAq-kIyezE
Rick Seitz is the owner and founder of AutoCentric Media, the parent company to Timeless Muscle Magazine, and has a true love and passion for all vehicles. When he isn’t tuning, testing, or competing with the magazine’s current crop of project vehicles, he’s busy tinkering and planning the next round modifications for his own cars.
